They say insurance is a product that is sold not bought – and as a result, we often spend a lot of time focused on the buy-side: the risk landscape of potential customers, their coverage gaps, their servicing preferences… their apathy even. With cyber insurance though, buyers are strongly embracing the need for cover, recognising…

Unnatural cat: Why cyber insurance has a sell-side problem



from Accenture Insurance Blog https://ift.tt/3wbb16m