My first blog on Accenture’s recent survey of over 22,000 European consumers showed how COVID-19 has reshaped insurance demands.   Consumer expectations and preferences are changing in distinctive ways, although this shift varies across different types of consumers. Age, gender, location, income level and occupation all influence insurance expectations. However, the most important determinant is personality.  To understand…

The power of personality: How traits shape preferences



from Accenture Insurance Blog https://ift.tt/30pw0TL